About – Nesara Bay City By LUX Property

ABOUT NESARA BAY CITY

A Complete Rebrand. A Complete Reset.

Nesara Bay City is a master-planned coastal mini-city located in South Lombok, Indonesia.

Formerly known as Marina Bay City, the project has been fully rebranded and re-planned following its acquisition by Lux Property.

The new direction reflects a clear understanding that Lombok requires:

• Appropriate scale

• Environmental sensitivity

• Long-term thinking

• Cultural alignment

Nesara Bay City has been designed to complement Lombok’s natural beauty—not overwhelm it.

A New Chapter Begins

This project is not a continuation of the past vision.

Oversized, high-density, Dubai-style concepts have been removed.
In their place is a calmer, smarter, and more sustainable coastal city—designed for living, not spectacle.

Nesara Bay City represents a new era for the site and for Lombok.

Built for Investors, Expats & Luxury Travelers

Developed by the award-winning team behind Lux Property Group, Nesara Bay City brings together high-yield investment opportunities, future-forward architecture, and resort-style living. Whether you’re an investor seeking strong annual returns, an expat looking for your next home base, or a traveler drawn to the beauty of Lombok — Nesara Bay City is where it all comes together.

Strategically Located. Government Backed. Globally Connected.

A City That Breathes

Nesara Bay City is designed to feel open, calm, and connected—where residents and visitors experience:

• Coastal breezes

• Landscaped public spaces

• Seamless indoor-outdoor living

• A slower, more intentional rhythm of life